The rebrand partnership with Lambert’s Ornamental Iron was rooted in uncovering the soul of a legacy brand—and modernizing it without losing its grit. Through collaborative strategy sessions, we surfaced what makes Lambert’s iconic: generations of craftsmanship, unshakable values, and a deep pride in doing things right.

The result is a refined identity that strikes the perfect balance—premium but grounded, polished but personable. From mission language to visual tone, every element honors their Texas roots while positioning Lambert’s as a trusted leader in custom architectural ironwork.